GALLERY

BlueCross BlueShield of Western New York

A new shade of Blue.

BlueCross Blue Shield is the most recognized health brand in the country, with the name trusted for over 80 years. They were in need of a brand refresh. One that included adding new products for a younger demographic, and business owners. Deliverables included, Broadcast TV, print, radio, web, collateral, and targeted healthcare posters.

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